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EQ announces the opening of a concept store in Biarritz

EQ Concept store, Event | 2015-06-12 08:27:37

EQ announces the opening of a concept store in Biarritz

The wellness products’ brand, born out from the surf culture, will open its first concept store on June 29th, in the heart of Biarritz, the cradle of European surf.

EQ Concept store window in biarritz
The emblematic neighborhood of Les Halles, newly arranged, will welcome the 40m²-concept store, dedicated to wellness and sport. A unique experience, mixing natural materials, wood and plants garden, associated to a precise and innovative offer around EQ’s DNA and the universes of surf, travel, yoga, art and wellness will be opened to everyone in June.

According to Carine MILHAC, Executive Director of the brand,

“EQ is a reference brand in its specialty, and today, through this concept store, we wish to share our values and to allow the greatest number to live a new experience.”





Other brands such as YUJ, Yoga Searcher, Pukas, SUPERbrand, UhainaPo, Skullcandy, XSories viendront compléter les gammes bien-être corps, (gamme solaire BIO), sport (tapis de yoga, bouchons de protection d’oreille) et maison (bougies végétales parfumées, encens naturel) développées par EQ.


A wide part of the shop will be dedicated to art and local and international artists, such as Little Maddi, Nico Odö, Margaux Arramon, Thomas Campbell, ou Andy Davis. Textiles and accessories will evolve through the seasons and over collaborations developed with the brand.


THe complete EQ collection and other brands such as: SUPERbrand, Yoga Searcher, Thomas Campbell

Eventually, the concept store will be above all a place of exchange and animations, open to everyone: yoga class, coaching, nutrition workshop, surf initiation, unique events dedicated to wellness, workshop for kids around art and exhibitions will punctuate the shop’s schedule throughout the year.
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